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The Zyter|TruCare Flywheel for Value-Based Care

A “flywheel” is a mechanical device that conserves angular momentum to store rotational energy. The concept of the flywheel effect is based on the principle that once a flywheel is set in motion, it takes less energy to keep it going than it does to start it in the first place. A flywheel is challenging to push from a standstill. But, once it starts moving, it gradually builds momentum, enabling the wheel to turn by itself and create even more momentum through a self-reinforcing loop.  

Amazon made this concept popular in business with its flywheel effect or “virtuous cycle” which represents a tangible way to drive traffic to their platform.  

In healthcare, a flywheel refers to a positive cycle of improvement that occurs when small, incremental changes lead to significant improvements over time. In practice, it means making small changes to processes or systems so that healthcare organizations can create positive momentum. This momentum builds over time, leading to significant improvements in patient outcomes, operational efficiency, and the overall quality of care. This premise girds the movement to value-based care.  

A healthcare organization might start by implementing a new electronic health record system, which could improve data accuracy and clinical decision-making. Eventually, this could lead to better patient outcomes and increased patient satisfaction. This innovation inspires enhanced staff morale and reduced staff turnover. As these incremental improvements continue, the organization can reinvest resources into further advancing processes and systems, creating a virtuous cycle of successful performance. 

The flywheel effect applied to healthcare can help companies refine their operations, resulting in better patient outcomes and optimal population health impact. 

So how do you begin applying this concept to your company? You might need to invest in something that acts as the “flywheel” like different types of software, services, or a combination of the two. For example, we use the product-as-a-service (PaaS) approach at Zyter|TruCare to best serve our customers. Our business model is a combination of products accompanied by supporting services, thus, we are a Product-as-a-Service (PaaS) type organization.  

Our Flywheel 

Our flywheel combines our software products and supporting services to make healthcare outcomes more attainable. One of our offerings is Remote Patient Monitoring (RPM) software and services. We source, set up, and service remote devices for our clients who ask us to send them to the homes of their customers. Both the patient and provider then use our corresponding RPM applications to make health from home and other remote locations happen. 

Evolving regulatory requirements, digital influences, competitive threats, and shifts to value-based payment strategies are changing priorities for healthcare leaders. By embracing intelligent automation with disruptive technologies like artificial intelligence, the healthcare sector has been re-imagining its technological landscape by seamlessly automating complex operational processes and administrative tasks that clutter the healthcare system. In addition, evolving artificial intelligence bolsters a company’s culture improves team effectiveness, and enables healthcare organizations to revolutionize the experiences across the ecosystem.  

Scaling artificial intelligence can provide a competitive advantage but involves a significant investment in the people and processes to achieve the full value. This is why many healthcare organizations delegate non-core activities like software development to external service product-as-a-service vendors to leverage more competitive cost structures. 

Hybrid models are also emerging in the market for core activities. Hybrid models, combining onshore and offshore resources, are emerging in the market, enabling organizations to achieve economies of scale. These models provide flexibility aligned with market demands and a 24/7 digital customer experience. 

What is Product-as-a-Service? 
We are a product-as-a-service (PaaS) company that combines our software products and supporting services to make positive healthcare outcomes more achievable for our clients. This combination is unique when compared to many of our larger, non-point solution competitors. A great example of this is our Remote Patient Monitoring solution. RPM has two main components: 1) a Mobile App (for patients) and 2) a Web App (for healthcare professionals). In addition to our application (software), we also offer full fulfillment logistics (services). We are looking to extend our ability to offer more services for our population health initiatives including clinicians. 

To win as a PaaS business model, we must be champions of not only our differentiated products and features, but also the positive health outcomes they shape. Our customers strive striving for the best possible outcomes in every market we serve. With the push toward value-based care, those outcomes become a sustainable source of their revenue while lowering the overall cost of healthcare for all. So, through our flywheel (software, services, compliance, & risk-based pricing), we will help our customers achieve the Quintuple Aim. The Quintuple Aim and its focus on improved outcomes, patient satisfaction, clinician well-being, lower costs, and health equity is an investment that can be a game changer for society and the economy as well. You can see in the table below precisely how we help clients achieve these outcomes.  

Value Based Care Levers transparent

Specifically, we offer a Mobile App (for patients) and a Web App (for healthcare professionals). Our RPM is one of the few RPM devices worldwide to have a 510k clearance letter from the FDA (compliance) – so in addition to our software, we also offer fulfillment logistics services. We are FedRamp and FISMA compliant and have the Authority to Operate (ATO) at U.S. Department of Defense and Department of Veterans Affairs (VA) facilities. This combination is meaningful to our customers who neither develop software nor want to manage LTE-enabled devices. It is this combination that makes us unique and valuable. RPM is just one of the many product-as-a-service models we provide to help our clients to better communicate and monitor their patients.  

So how can software and service help render improved value-based care? Let’s take a deeper look.

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First, we start with Outcomes. Health is a business whether we accept it or not. We understand the business factors that create better clinical outcomes in every market we serve. We build our solutions to produce measurable outcomes attributable to risk pools. By knowing the desired clinical and financial outcomes our customers want to achieve, we help them make more intelligent decisions based on our software and services.  

Using our RPM example, healthcare providers drive down the cost of care per unit because virtual care is less costly. They reduce the total cost of care because they can intervene promptly and prevent complications by monitoring vital signs and other health metrics through remote data and telehealth. They also drive up revenue outcomes through the Relative Value Unit (RVU) Multiplier for RPM medical services billed to Medicare ($33.89 is the 2023 value, varied by clinical specialty and the geographic locations of practices or facilities).  


The rising cost of healthcare is unsustainable and has ushered the need for a value-based, risk-shared approach. Our Payer and risk-bearing customers want to drive down costs and improve affordability through two levers: 

  1. Increased operational efficiency 
  1. Reduced medical costs 

Yet, these are hard to do maintaining quality care. That’s where Zyter comes in. Our PaaS solutions are designed around the optimal workflow to ensure efficient and effective patient encounters that align with attribution models. And of course, our solutions augment our client’s unique methodologies for managing the full continuum of care for their patients.  

Using our RPM, we help your business reduce healthcare costs and drive affordability by minimizing potentially avoidable hospital readmissions and emergency department visits. It can also help healthcare providers to manage chronic conditions more efficiently, reducing the need for in-person visits and expensive interventions. 


So far, the model is efficient and effective; however, healthcare suffers dramatically from inherent inequity and systemic barriers to care. How we help solve this inequity, is by applying our ONEview data models. We believe people are their whole self, more than just the sum of their claims data. Our ONEview data models integrate information from demographics, psychographics, clinical values, and SDOHs. This comprehensive data set enables better accessibility for the individual, holistically, even within a risk pool. All businesses know that with a richer set of data come better insights and the ability to address barriers to care equitably.  

Using our RPM example, barriers to care are overcome by bringing more health to the home. More importantly, it reasonably positions patients to become more engaged by providing real-time health data. Data can empower patients to actively manage their conditions and make informed decisions about their care. 


Unfortunately, much of what the market has done to solve rising healthcare costs has only added to the provider’s workload, often making them unwilling software users. But we’ve accomplished a lot to change that.  

We believe in a human-centered approach to our software design. We aim to help providers and care managers work at the top of their license and significantly improve how they engage with their patients. We aim to help providers make better-informed decisions using easier-to-follow processes, improving their job satisfaction and their retention.  

Using our RPM example, healthcare providers can monitor multiple patients simultaneously in the home and other remote environments, so they can more easily identify those who need immediate attention. This ensures they can better manage their workload and provide more holistic patient care. Additionally, our telehealth solutions reduce administrative burdens and make the seamless collaboration with patients, in the context of their whole risk, possible.  


The goal of healthcare is to improve the health and happiness of humans. The intention of value-based healthcare is to do the same within a risk pool. We believe that to make value-based care a reality, we must make it easier for providers to adopt and more accessible for patients to consume. We aim to deliver on the promise of value-based care for anyone, from anywhere, at any time. Put another way, we facilitate the right care, through the right channel, in a person’s moment of need. 

Using our RPM example, we enable patients to receive care in the comfort of their own homes, which is more convenient and less stressful than visiting a healthcare facility. This accessibility can lead to higher patient satisfaction. It also empowers them to be active in their care, which is a fundamental need for the outcomes we seek. So, we end up back where we started – in a virtuous cycle. 


The flywheel effect of value-based healthcare pivots on delivering high-quality care, achieving positive outcomes, and building reputation of outstanding customer service and trust. Across the board, our purpose-built technology and services for payers, providers, and public health organizations make possible the delivery of value-based care to anyone, from anywhere, at any time, and within risk-based arrangements. Our solutions unite Care Management, Utilization Management, Telehealth, Remote Patient Monitoring, SDOHs, and more on a single platform, with intelligent wrap-around services.  

From enabling consumers and caregivers to accelerate their adoption and extension of virtual and home-based care to driving positive outcomes for populations with increasingly complex healthcare needs, our PaaS is built with holistic healthcare in mind. We utilize next-generation managed care models by integrating digital and non-acute care solutions into a coordinated end-to-end offering at an affordable price. We support our providers and patients with world-class technology and resources so they may attract more patients, reinvest in quality improvement, and create a cycle of continuous advancement and success. 

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Ning Yan

Director of Product Management

Ning Yan is a dynamic leader, serving as the Director of Product Management at Zyter|TruCare. In her pivotal role, she leads a dedicated team of product managers who are central to the value-based care product line, and a skilled team of product designers crafting a consistent and user-friendly design system for Zyter|TruCare’s product suite.

Ning’s career path is a blend of hands-on experience and expertise. Before her tenure at Zyter|TruCare, Ning honed her skills in the enterprise cloud CRM domain, especially in the healthcare and communications arenas. Her professional journey began at Vlocity as a UX designer, where she excelled in leading design discovery and delivery projects for a diverse global clientele. Following Vlocity’s acquisition by Salesforce, Ning transitioned to a role as a product manager at Salesforce Industries’ Health Cloud. Here, she played a vital role in the development and launch of features tailored specifically for the Payer and Provider markets.

Ning boasts a robust academic foundation. She completed her master’s degree in Human Computer Interaction from the Georgia Institute of Technology. This comprehensive program provided her with deep insights into user-centered design frameworks and interaction design strategies. Additionally, she secured her bachelor’s degree in Digital Media Technology from the Communication University of China.

At Zyter|TruCare, Ning’s influence goes beyond mere leadership. She has been instrumental in identifying gaps in the market and tailoring products that not only meet but anticipate the needs of healthcare providers. Her discerning eye for detail, combined with her deep understanding of user interfaces, consistently results in solutions that deeply resonate with end users. Under her guidance, her teams have consistently pushed the boundaries of healthcare product design, seamlessly merging functionality with aesthetics. As the healthcare landscape continues to evolve, Ning’s vision and expertise ensure that Zyter|TruCare remains at the forefront of delivering innovative and effective solutions, delivering transformative and effective solutions to meet the dynamic challenges of the industry.

Elyse Sikora

SVP of Sales & Chief Revenue Officer

Elyse Sikora serves as the Senior Vice President of Sales and Chief Revenue Officer at Zyter|TruCare. In these critical roles, Elyse leads the company’s sales efforts, fosters lasting relationships, and ensures a consistent revenue trajectory.


As Senior Vice President of Sales, Elyse excels in developing and implementing sales strategies, identifying market opportunities, and mentoring her dynamic sales team to surpass their goals. In her role as Chief Revenue Officer, she oversees comprehensive revenue management, including pricing models, customer onboarding, and retention.

Elyse is a dedicated advocate for integrating modern technology into healthcare to enhance patient outcomes and streamline operational processes. Her belief in the potential of technology, particularly in healthcare, drives her commitment.

Her role as Chief Revenue Officer underscores her ability to combine strategic insight with practical sales leadership, emphasizing Zyter|TruCare’s unique market value. Leveraging her extensive experience, she aligns technological advancements with the fundamental needs of patients, providers, and healthcare systems. Her ongoing mission is to ensure that technology’s transformative power benefits the healthcare community actively.

Elyse’s tenure at Google Cloud further cements her reputation as a digital transformation champion in healthcare. At Google, she played a pivotal role in reshaping the provider and payer sectors, seamlessly integrating technological solutions with critical healthcare imperatives.

Her successful track record as an Account Executive at VMWare and as an Account Director of Healthcare and Life Sciences at Paragon Development Systems underscores her deep understanding of the ever-evolving landscape of tech-infused healthcare solutions. Elyse is a results-driven professional dedicated to improving healthcare workflows and outcomes amid significant innovation and industry disruption.

Elyse graduated from the University of Wisconsin-Madison with a degree in Communication and Political Sciences, enhancing her understanding of the nuanced relationship between communication methodologies and healthcare policy.

Elyse’s relentless dedication to improving healthcare is underpinned by her customer-centric approach. Her leadership at Zyter|TruCare seamlessly blends strategic planning and forward-thinking, propelling the company to continuously raise the bar in the healthcare sector. Elyse’s unwavering commitment to prioritizing customers in every innovation reinforces her status as an industry visionary, ensuring that Zyter|TruCare consistently delivers exceptional solutions that truly transform healthcare.

Meghan Pereira

Senior Director of Production Support Services

Meghan Pereira is the Senior Director of Production Support Services, entrusted with orchestrating the seamless operation of the company’s software solutions. With a resolute commitment to operational excellence, Meghan drives the optimization of production processes and ensures efficient support services.

Her influential leadership encompasses cross-functional collaboration, igniting innovation, and judicious cost-conscious management, collectively elevating operational performance, and client satisfaction.

Demonstrating a diverse and comprehensive skill set, Meghan consistently showcases her adeptness in guiding teams and delivering unparalleled customer service. Drawing from a robust foundation in project management, she adeptly spearheads cross-functional initiatives, fostering cooperation with stakeholders across all organizational levels. Meghan’s unique ability to lead in dynamic environments and deftly manage intricate projects stands as a valuable company asset. Above all, her passion for innovation and commitment to continuous enhancement serve as enduring catalysts, propelling her exploration of avenues that optimize processes for the benefit of both her team and clientele.

Meghan embarked on her journey with Zyter|TruCare in June 2015 as a Senior Application Solutions Analyst, where her unwavering determination and expertise propelled her to her current role in May 2023. Prior to her impactful tenure at Zyter|TruCare, Meghan honed her leadership skills at IntrinsiQ Specialty Solutions. There, in her role as a team coordinator, she stood at the forefront of support for a medical oncology software application. Her responsibilities ranged from user query resolution and procedural documentation to nurturing emerging talents within the team.

A proud alumna of the University of Massachusetts, Amherst, Meghan laid the cornerstone of her journey by earning her Bachelor’s degree 2007 in Sociology.

Meghan’s path to Zyter|TruCare is a testament to her unwavering dedication, exceptional expertise, and the outstanding value she infuses into the organization. Her pivotal role holds the potential to propel the company to new horizons, encapsulating her enduring commitment to excellence.

Shashank Kathuria

Vice President of Engineering

Shashank Kathuria is a distinguished healthcare technology executive serving as the Vice President of Engineering at Zyter|TruCare. Across his expansive two-decade journey, Shashank has consistently demonstrated his expertise in driving technology initiatives that transcend organizational boundaries. His adeptness in orchestrating the successful implementation of healthcare solutions has positioned him as a cornerstone of Zyter|TruCare’s growth trajectory.

Shashank’s commitment to excellence is evident in his unyielding dedication to enhancing client satisfaction. His leadership ethos revolves around a client-centric approach, valuing quality and enduring client relationships. Notably, his leadership style has weathered the dynamic nature of the healthcare industry, fostering his evolution as a versatile leader skilled in communication, strategic planning, and negotiation.

Prior to his tenure at Zyter|TruCare, Shashank’s impact resonated deeply as he orchestrated transformative projects for a Fortune 150 US healthcare client. His tenure at Infosys Limited highlighted his capacity to manage multifaceted teams engaged in diverse tasks, ranging from intricate application design to seamless COTS product integration. Adept in navigating complex data migration and crafting specialized healthcare reporting, Shashank’s leadership extended across global operations and the meticulous assembly of proficient teams.

Shashank’s substantial contributions have garnered recognition, as exemplified by accolades such as the Most Valuable Player, Pursuit Champion, and Performer of the Quarter. Academically distinguished with a Bachelor of Engineering degree in Information Technology, he further stands as a Gold Medalist—a prestigious Indian distinction awarded to students who achieve the highest academic performance in their field of study.

Guided by a compelling dedication to his vision, Shashank spearheads the Zyter|TruCare engineering team in crafting revolutionary, top-tier products that redefine the contours of healthcare delivery. His visionary leadership ensures that Zyter|TruCare’s offerings resonate authentically, allowing healthcare providers to deliver True Care, unfettered by time or location.

Mahima Govil

Director of Operations

Mahima Govil is an accomplished professional serving as the Director of Operations at Zyter|TruCare, where she plays a pivotal role in leading internal projects aligned with the highest priorities of the leadership team. With a keen focus on streamlining processes and enhancing productivity across the organization, Mahima’s expertise drives the company towards operational excellence and strategic success. 

Before assuming her current role, Mahima made significant contributions to the success of Revinate, a hospitality technology startup. As part of the dynamic team, she excelled in managing go-to-market strategy and operations, overseeing company-wide reporting, and providing critical support for customer billing, earnings & churn analyses, and sales commissions. Her astute insights and analytical prowess were instrumental in optimizing operational efficiencies and fueling Revinate’s growth in the competitive hospitality technology landscape. 

 Prior to her tenure at Revinate, Mahima honed her skills in Sales Operations at Box, a renowned cloud content management company. In this capacity, she served as the subject matter expert for channel partnerships and analytics, leveraging her deep understanding of the sales ecosystem to drive strategic decision-making and cultivate fruitful business relationships. 

Mahima’s academic background complements her professional accomplishments. She holds a Bachelor of Science degree in economics from the prestigious Wharton School of the University of Pennsylvania, where she honed her analytical acumen and business acuity. Beyond her academic pursuits, Mahima pursued her passion for culinary arts by attending culinary school, specializing in recipe testing and development, further exemplifying her diverse skill set and multifaceted talents. 

 As a visionary leader in operations, Mahima continues to steer Zyter|TruCare towards operational excellence, fostering a culture of productivity, efficiency, and innovation. Her unwavering dedication to optimizing processes and driving strategic initiatives underscores her commitment to delivering unparalleled value to clients and stakeholders. With a unique blend of analytical acumen and culinary expertise, Mahima embodies the spirit of excellence in her pursuit of organizational success.

Lara Fowler

RN, BSN VP, Customer Engineering

Lara Fowler is the Vice President of Customer Engineering at Zyter|TruCare. With a passion for delivering customer-centric solutions, she leads a team focused on tailoring the right solutions for each customer’s needs. An esteemed healthcare leader, she has made an impact on the industry through her commitment to excellence and her seamless integration of cutting-edge technology.

Prior to her role at Zyter|TruCare, Lara served as the Managing Director for the Healthcare and Life Sciences Business Consulting team at Salesforce. This experience not only refined her acumen in healthcare technology but also provided her with visionary insights into the evolving landscape of the industry. 

What truly sets Lara apart is her 14-year tenure as a compassionate and skilled nurse, providing care at the frontline in critical settings such as ORs, EDs, and Inpatient Units. Her invaluable experience at the bedside instilled in her a deep understanding of the challenges faced by healthcare providers and the needs of their patients, making her a natural advocate for patient-centric solutions. 

Inspired by the potential of technology to revolutionize healthcare, Lara ventured into the early days of Population health, leveraging data and insights to improve the lives of individuals across the United States. This pivotal experience laid the groundwork for her subsequent role at Ascension Health, where she spent five years as a leader in Clinical Strategy, Operations, and Quality. Here, Lara played a pivotal role in supporting a multidisciplinary team of Nurses, Social Workers, and Health Coaches to drive success in various Value-Based Care Arrangements for Medicare, Medicaid, and Self-Insured Employee populations. 

Lara’s academic journey began with a bachelor’s degree in nursing and psychology from Samford University, a solid foundation for her belief that the right technology can profoundly enhance healthcare for communities, providers, and, most importantly, patients. Combining her clinical knowledge, operational expertise, and technological acumen, Lara offers invaluable support to organizations seeking to innovate and elevate their healthcare offerings. 

Kevin Riley

Chief Executive Officer

Kevin Riley is an exceptional leader, serving as the President & Chief Executive Officer at Zyter|TruCare, where he spearheads the organization’s mission to empower customers with modernized care management capabilities through its comprehensive platform.  

With a diverse and impressive background, Kevin’s expertise spans over two decades in the healthcare technology landscape. Prior to his current role at Zyter|TruCare, he held key positions at several industry giants, contributing significantly to their growth and success. Kevin was the General Manager for Healthcare & Life Sciences at Salesforce, where he played a pivotal role in overseeing the Health Cloud product lines. His tremendous leadership skills were further recognized when he assumed the role of Chief Customer Officer at Salesforce, where he emphasized the importance of putting customers at the heart of business strategies. Kevin came to Salesforce from Vlocity (a Salesforce acquisition) where he led both the Health and Government businesses.  

Before his role at Salesforce, Kevin held executive leadership positions for health companies ranging from convenient care to health insurance. He also served as the first Chief Innovation Officer (CINO) in the American health insurance industry. Kevin’s passion for entrepreneurship and innovation led him to found GuideWell Inc., a technology company that delivered integrated member and patient engagement and care solutions. This entrepreneurial spirit remains ingrained in his approach to problem-solving and transforming healthcare concepts into companies with clear customer value.  

One of Kevin’s most significant contributions to the industry is the development of the methodology for designing healthcare business decisions into software (decision-driven CRM). This groundbreaking approach has enabled some of the largest healthcare and life science companies globally to optimize their operations and achieve remarkable outcomes. 

Throughout his career, Kevin introduced agile delivery methodologies, customer experience (CX), and design thinking into the organizations he worked with. By combining innovation with sound business fundamentals, he has consistently led companies in tackling complex healthcare challenges and achieving sustainable growth. Kevin’s methodology for building healthcare businesses, called modelH, has garnered widespread recognition and numerous awards. This innovative approach has guided startups and established enterprises alike in their journey towards success, bringing meaningful change to the healthcare landscape. 

Kevin holds a Master of Business in entrepreneurship and marketing from Rice University, further fueling his entrepreneurial spirit and equipping him with the skills to engineer innovative health and life sciences business models. Kevin’s journey exemplifies a leader who is not only driven by passion and innovation but also possesses a deep understanding of the healthcare domain. From startups to enterprises with over $10 billion in revenue, his leadership and expertise have consistently transformed healthcare concepts into tangible solutions with substantial customer value. 

As the President & CEO of Zyter|TruCare, Kevin remains committed to driving positive change in the healthcare industry, ushering in a new era of modernized care management capabilities and empowering organizations to deliver better care and outcomes to their patients and members.

Jason Cole


Jason Cole is the EVP, Chief Operating Officer and Chief Information Officer at Zyter|TruCare leading the business in its efforts to help customers modernize their care management capabilities using its comprehensive value-based care platform.  

With an in-depth understanding of the intricacies within the healthcare landscape, Jason brings a wealth of experience in overseeing strategic initiatives, optimizing business operations, and delivering innovative software solutions that empower healthcare organizations to deliver high-quality care and improve patient outcomes. 

At the heart of Jason’s leadership style lies a relentless focus on operational efficiency, quality assurance, and client satisfaction. His visionary approach seamlessly aligns strategic goals with operational execution, translating business objectives into actionable plans and tangible results. He has been instrumental in guiding organizations through periods of rapid growth and evolution, showcasing his prowess in navigating complex challenges with finesse. 

Before assuming his current role, Jason served as the CTO and COO for the Healthcare & Life Sciences (HLS) business unit at Salesforce, overseeing a profitable global business with go-to-market efforts in partnership with Salesforce’s ecosystem partners worldwide. Under his guidance, HLS operated an $800M global business, providing groundbreaking solutions for Patients, Providers, Insurance companies, and Life Sciences entities during the transformative era of digitalization. 

Jason’s professional journey also includes leadership roles at esteemed companies such as SAP, Oracle (Siebel), and GE, where he led large teams dedicated to innovation and customer delivery. With two decades of enterprise software development and delivery experience, Jason pioneered Value-Based modeling as part of software deployment and delivery, revolutionizing the industry’s approach. 

Rooted in a customer-first strategy, Jason is steadfast in driving toward the tenets of Simplicity, Scale, and Accountability to deliver measurable and repeatable results. He is renowned for fostering collaboration, cultivating high-performing teams, driving employee engagement, and nurturing a culture of continuous improvement. Jason’s inclusive leadership approach empowers employees at all levels to contribute their unique perspectives, fostering innovation and driving positive change throughout the organization. 

With his strategic vision and unwavering dedication, Jason is poised to lead Zyter|TruCare to new heights, leaving a profound impact on the healthcare industry and transforming the way healthcare organizations leverage technology for better patient care. His leadership will undoubtedly shape the future of healthcare, driving innovation and delivering meaningful value to both customers and patients.

Joanne Berrios

CPA Chief Value Officer

Joanne Berrios is the Chief Value Officer for Zyter|TruCare. A visionary healthcare leader and a driving force of healthcare innovation, she leads the strategic planning, financial operations, value creation, and communications to boards, management, and customer stakeholders. In her influential role, she spearheads pricing and product strategies, propelling the advancement of value-based adoption for both health plans and providers.

Before joining Zyter|TruCare, Joanne played a pivotal role in leading the commercialization strategy for Salesforce’s Health & Life Sciences Payer division. Her previous experience includes serving as Chief Financial Officer for a multi-billion-dollar health plan, where she demonstrated her expertise in advancing value-based strategies within the largest non-profit health system. 

As a forward-looking CVO, Joanne is a strong advocate for the integration of advanced technologies, data analytics, and predictive insights to amplify the impact of value-based care. Her unparalleled ability to bridge the gap between financial performance and clinical excellence empowers Zyter|TruCare to forge a more efficient and patient-centered ecosystem. 

Joanne’s dedication and excellence have been recognized by the industry, as she was recently honored as one of Jacksonville’s Top 50 Women Leaders for 2023 and a Carol Emmott Women Leader in Healthcare. Her remarkable achievements reflect her commitment to driving positive change and making a lasting impact within the healthcare landscape. 

Education-wise, Joanne holds a Master of Accounting from the University of North Florida and a Bachelor of Science in Accounting from the University of Florida. She is a Certified Professional Accountant and began her illustrious career in Public Accounting with Arthur Andersen, LLP, laying a solid foundation for her financial acumen and business leadership. 

As the Chief Value Officer, Joanne is instrumental in shaping the future of healthcare through innovation and value-based strategies. Her visionary leadership, combined with her exceptional financial expertise and commitment to excellence, positions Zyter|TruCare as a pioneering force in the healthcare industry. With Joanne at the helm, the organization is poised to revolutionize the delivery of care, creating a more patient-centric and impactful healthcare ecosystem for all stakeholders.

Serena Bertola

Vice President, Delivery Success

Serena Bertola is the VP of the Delivery Success team at Zyter|TruCare, leading the Implementation Consulting, Professional Services, Clinical Consulting, and Application Management teams with an unwavering commitment to excellence.

Serena’s primary goal is to design Services Solutions that enable Zyter|TruCare’s customers to make the most of the enterprise product solutions, thus enhancing their capabilities and improving their outcomes. As a true advocate for customers, she plays a crucial role in influencing the Product Design Process by providing the Voice of Customer, ensuring the continuous enhancement of Zyter|TruCare’s offerings to meet customer needs effectively. 

With over a decade of experience, Serena has proven herself adept at helping Public and Private Sector Organizations optimize their processes through Business Process Re-engineering Practices (BPR) and the implementation of TruCare across various Care Management Organizations. Her expertise spans across Medicare, Medicaid, Commercial, and Public Sector lines of business, where she guides clients through readiness review processes, compliance requirements, system integrations, and testing. Collaborating seamlessly with ZTC Product Management for the Software Development Life Cycle (SDLC), Serena’s contributions enrich the entire product ecosystem. 

Before joining Zyter|TruCare, Serena’s experience was centered on supporting startups with competitor analysis, business planning, and operations design. This broad exposure underscores her versatility and ability to adapt to diverse challenges and contexts. 

Serena’s academic credentials include a Master of Science in Innovation and Technological Entrepreneurship from the Manning School of Business at the University of Massachusetts Lowell. Additionally, she holds a Bachelor of Science in Business Organization from Politecnico di Torino, Italy, highlighting her global perspective and dedication to academic excellence. 

Passionate about empowering clients to achieve their strategic goals through Zyter|TruCare’s products, Serena is committed to unveiling the platform’s full potential within integrated client ecosystems. She ensures strict compliance with regulations while integrating automation and process optimization to streamline operations and drive efficiency. 

As a visionary leader, Serena brings a wealth of experience and expertise to the forefront of Zyter|TruCare’s delivery success, propelling the organization and its customers towards a future of transformative growth and operational excellence. 

Todd Riemensnyder

Vice President – Client Success

Todd Riemensnyder is a seasoned professional with a wealth of experience in the healthcare software industry, currently serving as the Vice President of Client Success at Zyter|TruCare. With an unwavering commitment to the success of our clients, Todd spearheads efforts to enable them to provide optimal care to a diverse array of members in the most effective and efficient manner, all while upholding the highest standards of quality and cost management. 

As a leader of the Client Success team, Todd places utmost importance on forging true and lasting partnerships with our valued clients. Working hand in hand throughout the entire customer experience, his team ensures a seamless journey from the initial sales process to key implementation milestones and beyond, with a focus on post go-live support and ongoing account and relationship management. 

 With nearly 15 years of dedicated service at Zyter|TruCare, Todd has made significant contributions across various facets of the company. He has held pivotal roles, from Managing Strategic Account Executive in Account Management, working closely with our largest clients and projects, to leading successful implementations within the Delivery Success organization. Todd’s journey at Zyter|TruCare began as a key contributor to the foundation of the TruCare offering as part of the Product Management team, cementing his expertise in driving product excellence. 

Prior to joining Zyter|TruCare, Todd honed his expertise as a Senior Consultant at eHealthPartners, where he played a crucial role in developing a comprehensive implementation methodology for Care Management applications. His experience further extended to working as a lead analyst, overseeing the successful implementation of the CareAdvance application at TriZetto Group. Additionally,Todd has a background in teaching at Western International University, covering essential subjects like Critical Thinking, Organizational Theory, Supervision & Leadership, and Ethical Issues in Business, reflecting his passion for fostering knowledge. 

Todd holds a Master of Business Administration degree, with a focus on marketing and e-business, from the prestigious Pennsylvania State University, where he also earned a Bachelor of Science degree in Economics. 

With his wealth of experience and unwavering dedication to client success, Todd continues to play a pivotal role in empowering our clients to thrive in the ever-evolving landscape of healthcare software solutions. His relentless pursuit of excellence and commitment to forging genuine partnerships are at the heart of Zyter|TruCare’s success in delivering exceptional customer experiences and driving positive outcomes for our esteemed clients.

Navin Sethi

MD Chief Medical Officer

Dr. Navin Sethi is a distinguished leader and Chief Medical Officer at Zyter|TruCare, where he serves as the vital link between the clinical and technical aspects of the organization. With a relentless dedication to aligning the company’s products and services with medical best practices, regulatory standards, and the needs of healthcare providers and patients, Dr. Sethi plays a pivotal role in driving the organization’s success. 

Dr. Sethi takes on a multifaceted portfolio of responsibilities. As the torchbearer of clinical validation, regulatory compliance, product development/strategy, and medical education and training, he ensures that Zyter|TruCare remains at the forefront of innovation and delivers solutions that positively impact the healthcare industry. 

Dr. Sethi’s journey of academic excellence began at the prestigious University of Virginia, where he distinguished himself as the valedictorian of his class. He later graduated from Johns Hopkins School of Medicine, solidifying his position as a leading medical professional. He further honed his expertise through an orthopedic residency at the Washington University School of Medicine, followed by a fellowship at Emory Spine Center. 

A board-certified spinal surgeon of exceptional repute, Dr. Sethi continues to maintain an active clinical practice, holding special permissions to perform procedures at hospitals in the Washington DC metropolitan region, affiliated with the Johns Hopkins system. His pursuit of excellence extends to his research contributions, with numerous publications on orthopedics and spine. Dr. Sethi’s wealth of knowledge and expertise have made him a sought-after educator, sharing his insights on a national and international scale. 

Dr. Sethi’s exceptional contributions have earned him well-deserved recognition as one of the top 50 spinal surgeons in America. Multiple publications have also bestowed upon him the honor of being named a top doctor. Beyond his clinical roles, Dr. Sethi’s visionary leadership has extended to founding hospitals, serving on the governing boards of surgical centers, and assuming the role of Chief of Surgery. His diverse scope of experience spans academic and private practice settings, and he has been a valued consultant for multiple companies, including his role as an expert analyst for the Department of Justice. 

Outside of his illustrious career, Dr. Sethi is deeply committed to giving back to the community. His dedication to philanthropy is exemplified through his work with charitable organizations like the Make-A-Wish Foundation, where he has helped grant wishes to deserving individuals. For his exceptional volunteer efforts, he has received recognition from the Governor of Maryland. 

Dr. Navin Sethi’s unwavering commitment to advancing healthcare, coupled with his humanitarian endeavors, underscores his exceptional character and genuine dedication to making a positive impact on the lives of patients and the community at large. As Chief Medical Officer, his remarkable leadership continues to drive Zyter|TruCare’s mission towards transformative healthcare solutions, anchored in compassion, excellence, and innovation. 

Natalie Schibell, MPH

VP of Product Marketing

Natalie Schibell is the VP of Product Marketing at Zyter|TruCare. She leads a global team of Product Marketers and Product Documentation Teams and their collaboration with multiple technical teams responsible for the creation and implementation of the entire product portfolio 

Prior to this role, Natalie was the VP and Research Director for Healthcare at Forrester and oversaw the vertical’s research agenda planning, content production, and client engagement. She was also a VP and Principal Analyst at Forrester and assisted healthcare and life sciences organizations with leveraging technology to drive the delivery of quality healthcare and improve patient outcomes. Her research and analysis have been widely cited in the WSJ, WSJ Pro-Venture Capital, Forbes, NBC News, USA Today, The Business Journals, Business Insider, Fierce Healthcare, Healthcare IT News, STAT News, LeMagIt, VentureBeat, Axios, Healthline, Modern Healthcare, and many other professional publications.  

Prior to her role at Forrester, Natalie served as a Public Health Analyst at the CDC’s National Center for Emerging and Zoonotic Infectious Diseases. She deployed with the Community Interventions and Critical Populations Task Force where she spearheaded digital transformation and operations coordination for the National Wastewater Surveillance System, a $19B data surveillance project mitigating COVID-19. A US Navy Veteran and former Lieutenant Commander, she also served twelve years as a Medical Service Corps Officer, leading large-scale multidisciplinary teams to winning performance as a Director of Public Health, a Director of Medical Readiness, and a Director of Operations for Healthcare Talent Acquisition.  

Natalie possesses 15 years of experience leading cross-functional teams and directing fundamental change and improvement in policy, strategy, and process. She has accelerated digital transformation and growth at the world’s largest healthcare and technology organizations. Natalie holds an MPH in Environmental Health Sciences from New York Medical College’s School of Health Sciences and Practice where she is a member of the Delta Alpha Chapter of Delta Omega, the National Honor Society for Public Health. She also earned a BS in Exercise Science from the George Washington University’s Milken Institute of Public Health and an AOS in Culinary Arts from the Culinary Institute of America.

Hussam Zawil

VP, Product Architecture 

Hussam Zawil is the VP of Product Architecture at Zyter|TruCare, where he is dedicated to driving all architectural and modernization strategies, fueling the company’s mission of revolutionizing healthcare through technology. With over 30 years of extensive experience in enterprise software architecture and development, Hussam brings a wealth of knowledge and expertise in leveraging modern technologies to create innovative solutions.

As a leader, Hussam’s approach is defined by fostering a collaborative and innovative environment, empowering teams to unleash their highest potential. His track record speaks of building and leading high-performing architecture teams, cultivating a culture of excellence, and championing continuous learning and professional growth within the organization. 

Hussam embarked on his journey with Zyter|TruCare in 2013, initially serving as an Engineering Manager leading multiple engineering teams in the evolution of the TruCare Population Health platform. Recognizing the importance of being a servant leader, he has been a guiding force for the engineering teams, providing unwavering support in solving complex challenges during the design and development phases of projects. Recently, Hussam initiated the modernization and migration of the TruCare platform to the Cloud, proudly transforming it into a cutting-edge SaaS (software as a service) solution for both small and large customers. 

Before joining Zyter|TruCare, Hussam held a significant role at HealthcareSource, where he skillfully managed a team of developers in designing and building multi-tenant SaaS-based talent management web solutions tailored for the healthcare industry. Prior to this role, he demonstrated his expertise in various senior-level, hands-on software development positions, leaving a measurable impact at every step of his journey. 

Hussam’s passion for continuous learning and his commitment to honing his craft led him to earn a master’s degree in software engineering and computer science from Northeastern University, solidifying his expertise in the ever-evolving field of technology. 

As the VP of Product Architecture, Hussam’s visionary leadership and exceptional technical acumen serve as a driving force behind Zyter|TruCare’s transformative healthcare solutions. With unwavering dedication to pushing the boundaries of technological innovation, Hussam and his team are propelling Zyter|TruCare towards a future where technology is seamlessly woven into the fabric of healthcare, revolutionizing patient care and empowering healthcare providers worldwide. 

Brian Zoya

Vice President of Support & Partners, Zyter|TruCare

Brian Zoya is the Vice President of Support and Partners at Zyter|TruCare. In this pivotal role, Brian spearheads operational efforts to provide unwavering support to Zyter|TruCare’s valued customers. Additionally, he leads the strategic framework for partners, playing a key role in augmenting ZTC’s cutting-edge products and solutions. 

Brian’s journey to his current position has been marked by a series of stellar achievements and leadership roles. Prior to his role at Zyter|TruCare, he served as the Vice President of Operations and Insights for Healthcare and LifeSciences (HLS) and Finance at Salesforce. During his tenure, he made significant contributions as the company’s Sector GM for Payers/Delivery Systems, with a keen focus on provider network management.  

Before joining Salesforce, Brian excelled at OneCall, the nation’s leading ancillary provider in Workers’ Compensation, where he held various executive leadership roles for seven years, most notably as the Senior Vice President of Provider Relations. Throughout his almost two-decade-long career, Brian has cultivated a diverse background in the healthcare space, encompassing management roles in retail health, corporate wellness, post-acute care and rehab, health insurance, and workers’ compensation. 

Brian’s academic accomplishments include an undergraduate degree from Kent State University and an MBA in Leadership Development from Jacksonville University. He is a passionate advocate for working with start-ups and reorganizations, highlighting his ability to excel in dynamic environments. Brian’s executive prowess lies in his process-driven approach, constantly seeking efficiency gains within organizations. However, he truly thrives in seeking, developing, and managing strategic partnerships. His illustrious career boasts a documented history of leading revenue-generating and cost-saving partnerships, emphasizing the vital role of partners in accelerating the growth of organizations like Zyter|TruCare. 

Brian expresses, “Partners are essential for fast-paced growth organizations like Zyter|TruCare to accelerate our products and solutions. We will realize our goals much sooner with like-minded partners who share our vision to deliver True Care, Anytime, Anywhere.” 

With a passion for efficiency and a talent for cultivating partnerships, Brian is ready to lead Zyter|TruCare on a path of accelerated growth, transforming the way healthcare solutions are delivered and experienced.  

Harish Pai

Senior VP & Chief Innovation Officer

Harish Pai, an esteemed leader in the realm of healthcare innovation, serves as the Senior Vice President and Chief Innovation Officer at Zyter|TruCare. With an unwavering dedication to tackling healthcare’s most complex challenges, including rising costs, patient safety, and access to care, Harish’s team is at the forefront of seeking groundbreaking solutions that transform the landscape of healthcare. 

Harish brings a rich tapestry of experience, spanning over 30 years, working with global technology companies and system integrators, including Infinite, Microsoft, Satyam Computers, and NIIT. His expertise in technology consulting, product and platform development, and conceptualizing enterprise solutions has empowered organizations across diverse sectors, including healthcare, telecom, insurance, manufacturing, retail, and the public domain. 

Previously, Harish played a pivotal role in architecting Infinite’s Industry Platform Solutions vision, driving transformative business outcomes for customers. His visionary concept of “Platformization” aimed to provide productized software-as-a-service multi-tenant solutions to specific industry segments, helping clients achieve significant cost savings, gain a competitive edge, and expedite go-to-market strategies. Under his leadership, focused Centers of Excellence were established, driving Infinite’s Service Offerings across multiple industries, with a focus on digital transformation, analytics, mobility, quality assurance, and agile development. 

Harish’s illustrious career boasts significant contributions, including spearheading the definition of enterprise architecture and federal agency integration strategy for a large South Asian country, shaping the landscape of large retail eCommerce portals, and developing outcome-based solutions for prominent healthcare organizations. 

His expertise extends to various domains, encompassing transformational offshoring/outsourcing, services delivery, application development & maintenance, production support, quality assurance, infrastructure management, and legacy modernization. 

Harish holds a Bachelor of Engineering in Electronics and Telecommunications, a testament to his academic prowess and commitment to excellence. As the driving force behind Zyter|TruCare’s innovation, Harish Pai’s visionary leadership continues to redefine healthcare through innovative technologies, driving transformational outcomes, and empowering healthcare providers to deliver exceptional patient care. 

Jerry Ayers

VP of IT & Security

Jerry is an exceptional leader as the Vice President of Information Technology, Security, and Compliance at Zyter|TruCare, instrumental in propelling the organization’s success by optimizing platform infrastructure and safeguarding the confidentiality, integrity, and availability of critical healthcare data. 

With an innate understanding of the unique challenges and regulatory intricacies within the healthcare sector, Jerry brings a wealth of experience in overseeing complex IT systems, implementing robust security measures, and establishing compliance frameworks that align with industry standards and guidelines. His deep expertise in security best practices, privacy regulations, and healthcare compliance standards empowers him to protect patient data and uphold the integrity of healthcare software systems. 

For the past seven years, Jerry has been a valued member of the Zyter|TruCare team, previously serving in similar pivotal roles at distinguished software development companies across diverse industries, including financial (Liberty Funds Group), billing (MetraTech), processing software (Aspen Technology), and services (Gomez, Inc – DynaTrace). This rich background has equipped him with a three-decade technology experience that is unparalleled in the industry. 

As a seasoned leader, Jerry excels in managing cross-functional teams, fostering robust relationships with stakeholders, and driving seamless collaboration between IT, security, and compliance functions. His inclusive leadership style fosters a culture of accountability, continuous improvement, and a relentless focus on mitigating risks while optimizing operational efficiency. 

Jerry’s unwavering dedication lies in safeguarding sensitive healthcare data and empowering the organization to meet stringent security and compliance requirements. He spearheads the development and implementation of comprehensive IT security strategies, oversees meticulous risk assessments, conducts thorough audits, and ensures unwavering adherence to regulatory frameworks such as HIPAA. 

Jerry’s exceptional leadership and tireless commitment to security and compliance serve as the bedrock of Zyter|TruCare’s success, enabling the organization to navigate the dynamic healthcare landscape with confidence and resilience. His strategic guidance and unwavering dedication to data protection and regulatory adherence reinforce Zyter|TruCare’s position as a trusted partner in delivering transformative healthcare solutions.