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John Gaines

Senior Vice President of Marketing

John Gaines is Senior Vice President of Marketing at Zyter|TruCare, bringing over 15 years of experience driving growth strategies and go-to-market execution across healthcare IT, payer, and provider sectors. Before joining Zyter|TruCare, he served as Vice President of Marketing at Cohere Health and held marketing leadership roles at InformedDNA, McKesson, and Siebel Systems. His background spans product marketing, business development, and corporate communications, with a focus on launching technology solutions that support value-based care and payer transformation. John holds a bachelor’s degree in economics from Cornell University.

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