Manager, Product Marketing
Onshore (Hybrid), preferably in Washington DC
About Us
Zyter|TruCare blends a modern digital platform, agentic AI, and clinician-led services to help payers and providers modernize Utilization Management (UM), Care Management (CM), and Population Health. We serve 50+ customers and 56M+ members/patients across the U.S., with a focus on delivering measurable outcomes. We’re a fast-paced, high-growth, privately funded company redefining healthcare and adjacent industries through AI-powered orchestration. Recognized by analysts like Everest Group as a category leader, our platform unifies data, AI, and automation to simplify complexity, improve outcomes, and reduce costs across payer, provider, and government ecosystems. Our leadership team includes alumni from PwC | Strategy&, McKinsey, and Accenture, driving product-led transformation.
Why this role
As Manager, Product Marketing, you’ll turn AI, data, and workflow orchestration into clear, differentiated narratives that win mindshare and deals. You’ll align positioning to the roadmap, convert client outcomes into proof, and equip the field with value-based stories shaping analyst and partner perception and accelerating commercialization across payer, provider, and government ecosystems (with optional extensions to adjacent industries where relevant).
Key Responsibilities
- Own positioning & messaging: Codify the category, value pillars, and proof points for Symphony; keep narratives crisp, consistent, and differentiated.
- Build GTM strategy: Translate capabilities into outcome-led motions (personas, use cases, offers) with clear ICPs, win themes, and competitive angles.
- Launch & campaign leadership: Drive launches for platform and AI features; orchestrate content across web, decks, one-pagers, webinars/videos, and events.
- Sales/Pre-Sales enablement: Deliver executive storytelling frameworks, talk tracks, demo storylines, objection handling, and ROI/TCO assets.
- Customer evidence & case studies: Convert implementations into measurable stories (before/after KPIs, timelines, quotes) and maintain a current reference library.
- Market & competitor intelligence: Own competitive/segment analysis to inform positioning, pricing, and segmentation; feed insights to Product and Growth.
- Partner with Product & Transformation: Align narratives to roadmap reality and deployment patterns; ensure “what we say” matches “what we ship.”
- Brand & executive comms: Collaborate with leadership on thought leadership and strategic events; support investor/client communications as needed.
- Measurement & iteration: Define KPIs (pipeline influence, win-rate lift, content adoption, analyst/partner movement, adoption/engagement/conversion); run continuous A/B learning loops
Qualifications
- 5-8 years in product marketing / GTM for enterprise SaaS, AI, or platform products; track record owning positioning for complex suites and leading launches that moved pipeline or win rate.
- Proven ability to simplify technical topics (AI, data platforms, workflow automation, interoperability) for executive buyers; confident presenter and writer.
- Strong partner to Product, Engineering, Sales/Pre-Sales, and Transformation—keeps messaging grounded in delivery reality and measurable outcomes.
- Hands-on builder of GTM toolkits (decks, demo storylines, ROI/TCO frameworks) and campaign content (web, webinars, videos, thought leadership).
- Market/competitor analysis experience informing positioning, segmentation, and pricing; comfort instrumenting PMM impact (adoption, engagement, conversion).
- Healthcare familiarity (payers/providers, UM/CM/PHM, interoperability) is a plus; experience with analyst relations programs preferred.
- Bonus familiarity with AI orchestration/LLM platforms
- Thrives in a fast-paced, high-growth environment; hands-on creator who can also set strategy and scale playbooks.
Zyter|TruCare is an equal opportunity employer committed to fostering an inclusive and diverse workplace. We encourage applications from all qualified individuals.
Perks and Benefits
Our company values are a set of core beliefs held by our organization. They drive how and why we do the things we do. While our business plans and strategies may change, our core values remain unchanged.
Flexible schedule
Open Cafeteria
Team Building Camps
Paid Holidays
Competitive Salary
Servicing around the globe
Zyter|TruCare offers purpose-built technology and services